LinkedIn Strategy for 2022/2023

LinkedIn has nearly 800 million users, of which only 1% generate content, so organic reach is a massive opportunity. If you are a B2B or B2C company aiming to increase your reach on this powerful social media network, tune in for some compelling content. In the current state of LinkedIn, the potential for the relevant organic reach is significantly greater than on other social networks, especially if you can ensure high employee engagement.