Great marketing starts with great positioning

"Great marketing starts with great positioning. Let’s be honest. Customers don’t buy products they don’t understand. On Facebook, we have about 8 seconds to tell the user why should they click your ad. On Tiktok even less than that. How are you ever going to communicate your value in those few seconds? This is where positioning comes into play. Positioning is the basis of all your communication. It defines your values, your target customer, your messaging.