Google Analysis 4

How to start with GA4? What settings should you be aware of? What is new? Why is data different compared to “classical” Google Analytics (GA3)? How to get the reports you are used to in GA3? I will answer the most common questions, help you with settings, explain the new interface and features and show you how to continue on your own. Besides the right clicks, I will teach you how to think about data, find marketing insights and get confident in working with GA4 daily.